Many simply craft a pretty, official-looking, desktop publishing document with information they obtained from someplace, with loads of seemingly impressive statistics. The statistics are accompanied by interpretive statements so that one doesn't only see charts and graphs.  From these charts and graphs of data, you'll read accompanying statements like, "The medical tourism market is projected to reach USD "x" hundreds of millions of US dollars by [fill in the year] at an impressive [fill in the percentage] CAGR during the forecast period [fill in the range], so sayeth [fill in the name of the publisher].  People seem to go online and then cut and paste these statements into their business plan. Investors read it and some ask deeper questions. Most just toss it in the bin. They weren't born yesterday.

This site helps you with market analysis by sharing a perspective you might not encounter elsewhere.

Medical tourism is an export service/product. While many physicians, dentists and health facilities continue to dabble in the industry as an aside from their every day business to local patients, 82% of countries have published press releases announcing their entry into medical tourism in their country.

Contrary to popular myth that "The medical tourism market is amid the fastest growing and also the most lucrative in the healthcare sector" the numbers being published in these documents are neither verifiable nor blatantly obvious to any trained observer. In fact, it is worse than that. The numbers are poorly defined and essentially meaningless from a strategic standpoint.

Many of the novice publishers latch onto the problem statement that treatments are expensive and delays are long. That's a fallacy. Most focus only on the treatment prices for their comparisons when the real costs are loaded into the travel and hospitality expenses that, when coupled with the treatment cost, make the argument for traveling to receive care weak if not indefensible.  The prices published as examples are also meaningless because without details explaining exactly what is included and excluded in the price, the number is not comparable to numbers published elsewhere for same and similar procedures.

Medical tourism includes a wide array of services in various specialties. For providers with international renown and established brands, there's potential to attract consultations and referrals by medical professionals at a loss to help their patients locally. But the abundance of talking points you'll find from report sellers, conference organizers, and newly-formed accreditation bodies who themselves lack any accreditation or certification have paved the way for corruption, charlatans, and predatory individuals and companies touting "novel opportunities" in health tourism business at hospitals, medical clinics, and by medical tourism facilitators who last an average of about 18-36 months before shutting down their websites or simply abandoning them, promise the more gullible hopefuls a rags to riches success story.

But, in fairness, there is some potential to make money with medical tourism. There just aren't a lot of examples to point to across 160 countries.  The definition of success is largely dependent on one's business and revenue objectives and key results sought.